Public Health England (PHE) has recently launched a campaign to raise awareness of ‘blood in pee’ as a symptom of bladder and kidney cancers.
The main message is: If you notice blood in your pee, even if it’s ‘just the once’, tell your doctor. The advert will also highlight that finding cancer early makes it more treatable.
The primary target audience for the campaign is men and women over the age of 50.
Be Clear on Cancer aims to achieve earlier diagnosis of cancer by raising awareness of the signs and symptoms. The campaigns encourage people with relevant symptoms to see their GP without delay.
The ‘Blood in Pee’ campaign started off as regional pilots in early 2012 and since then the national campaign has run a number of times with the last campaign in 2016.
Resources that you can display in the workplace or other public areas can be downloaded from the PHE website.